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Ad Specifications

Accepted Ad Formats (compliant with IAB Canada standards)

Standard Ad Formats

Ad Unit	Size	File Size (GIF/JPG)	Flash Size (Flash)	Animation/ Looping	Border
Leaderboard	728 x 90	20k max.	30k max.	15 sec or Loop 3x	None
Big Box	300 x 250	20k max.	30k max.	15 sec or Loop 3x	None
Skyscraper	160 x 600	20k max.	30k max.	15 sec or Loop 3x	None
Super Button	210 x 120*	20k max.	30k max.	15 sec or Loop 3x	None

*Available with the purchase of another ad unit

Rich Media Ad Formats

Ad Unit	Initial Size / File Size	Additional File Size / "Polite" Download	Expanded Size on Mouseover	In-Unit Video (recommended maximum)	Control Must-Haves	Flash Specifics
Leaderboard	728 x 90 40K	2.2 MB additional (extra bandwidth to be paid by advertiser)	Extension panel size = 728x270	15 sec of animation OR 30 sec of video	Audio on/off Video stop / play / pause IAB Standard close box (32x16 pxl)	18 frames per sec. Minimum player version 6
Big Box	300 x 250 40K	2.2 MB additional (extra bandwidth to be paid by advertiser)	Extension panel size = 300x250	15 sec of animation OR 30 sec of video	Audio on / off Video stop / play / pause IAB Standard close box (32x16 pxl)	18 frames per sec. Minimum player version 6
Skyscraper	160 x 600 40K	2.2 MB additional (extra bandwidth to be paid by advertiser)	Extension panel size = 160x600	15 sec of animation OR 30 sec of video	Audio on / off Video stop / play / pause IAB Standard close box (32x16 pxl)	18 frames per sec. Minimum player version 6

Additional Ad Positions

Ad Unit	Size	File Size (GIF/JPG)	Flash Size (Flash)	Animation/ Looping	Border
Calculator Group Sponsor	234 x 60	GIF, JPG or Flash	30k max.	15 sec or Loop 3x	None
Scrolling Java Ticker	468 x 60	GIF, JPG or Flash	30k max.	15 sec or Loop 3x	None
Email Alerts (big box ad)	300 x 250	Animated or static GIF	30k max.	n/a	None
Portfolio Action Button	120 x 60	GIF, JPG or Flash	30k max.	15 sec or Loop 3x	None

Other ad formats considered on a request basis, including:

• Advertorials
• Site and section sponsorships
• Customized campaigns

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