TMXmoney

Home > Advertise on TMXmoney > Targeting & Accepted Ad Formats

Targeting & Accepted Ad Formats

Targeting Capabilities

Targeted ads are those that are only served up based on certain criteria. This enables advertisers to specifically target their message to a select group of people. Targeting parameters may include:

• Geographic - by city, province, ISP
• Daypart - time range, date range (weekends/weekdays only)
• Language - English and/or French
• Section - Target trading/financial professionals by having your advertising appear in specific site sections

TSX reserves the right of sole discretion on a variety of aspects, concerning both the advertisers and their advertisements, when considering suitability for TMXmoney. TSX reserves the right to decline to run any advertisement that is deemed inappropriate.

Accepted Ad Formats (compliant with IAB Canada standards)

Standard Ad Formats

Ad Unit	Size	File Size (GIF/JPG)	Flash Size (Flash)	Animation/ Looping	Border
Leaderboard	728 x 90	20k max.	30k max.	15 sec or Loop 3x	None
Big Box	300 x 250	20k max.	30k max.	15 sec or Loop 3x	None
Skyscraper	160 x 600	20k max.	30k max.	15 sec or Loop 3x	None
Super Button	210 x 120*	20k max.	30k max.	15 sec or Loop 3x	None

*Available with the purchase of another ad unit

Rich Media Ad Formats

Ad Unit	Initial Size / File Size	Additional File Size / "Polite" Download	Expanded Size on Mouseover	In-Unit Video (recommended maximum)	Control Must-Haves	Flash Specifics
Leaderboard	728 x 90 40K	2.2 MB additional (extra bandwidth to be paid by advertiser)	Extension panel size = 728x270	15 sec of animation OR 30 sec of video	Audio on/off Video stop / play / pause IAB Standard close box (32x16 pxl)	18 frames per sec. Minimum player version 6
Big Box	300 x 250 40K	2.2 MB additional (extra bandwidth to be paid by advertiser)	Extension panel size = 300x250	15 sec of animation OR 30 sec of video	Audio on / off Video stop / play / pause IAB Standard close box (32x16 pxl)	18 frames per sec. Minimum player version 6
Skyscraper	160 x 600 40K	2.2 MB additional (extra bandwidth to be paid by advertiser)	Extension panel size = 160x600	15 sec of animation OR 30 sec of video	Audio on / off Video stop / play / pause IAB Standard close box (32x16 pxl)	18 frames per sec. Minimum player version 6

Additional Ad Positions

Ad Unit	Size	File Size (GIF/JPG)	Flash Size (Flash)	Animation/ Looping	Border
Homepage Wallpaper	1600 x 1050	200k max. (JPG only)	n/a	n/a	None
Calculator Group Sponsor	234 x 60	GIF, JPG or Flash	20k max.	15 sec or Loop 3x	None
Email Alerts (big box ad)	300 x 250	Animated or static GIF	20k max.	n/a	None
Portfolio Action Button	120 x 60	GIF, JPG or Flash	20k max.	15 sec or Loop 3x	None

Other ad formats considered on a request basis, including:

• Advertorials
• Site and section sponsorships
• Customized campaigns

Return to Advertise main page