TMXmoney TMXmoney

Targeting & Accepted Ad Formats

Targeting Capabilities

Targeted ads are those that are only served up based on certain criteria. This enables advertisers to specifically target their message to a select group of people. Targeting parameters may include:

  • Geographic - by city, province, ISP
  • Daypart - time range, date range (weekends/weekdays only)
  • Language - English and/or French
  • Section - Target trading/financial professionals by having your advertising appear in specific site sections

TSX reserves the right of sole discretion on a variety of aspects, concerning both the advertisers and their advertisements, when considering suitability for TMXmoney. TSX reserves the right to decline to run any advertisement that is deemed inappropriate.

Accepted Ad Formats (compliant with IAB Canada standards)

Standard Ad Formats

Ad Unit Size File Size
(GIF/JPG)
Flash Size
(Flash)
Animation/
Looping
Border
Leaderboard 728 x 90 20k max. 30k max. 15 sec or Loop 3x None
Big Box 300 x 250 20k max. 30k max. 15 sec or Loop 3x None
Skyscraper 160 x 600 20k max. 30k max. 15 sec or Loop 3x None
Super Button 210 x 120* 20k max. 30k max. 15 sec or Loop 3x None
*Available with the purchase of another ad unit

Rich Media Ad Formats

Ad Unit Initial Size / File Size Additional File Size / "Polite" Download Expanded Size on Mouseover In-Unit Video (recommended maximum) Control Must-Haves Flash Specifics
Leaderboard 728 x 90
40K
2.2 MB additional (extra bandwidth to be paid by advertiser) Extension panel size = 728x270 15 sec of animation OR 30 sec of video Audio on/off
Video stop / play / pause
IAB Standard close box (32x16 pxl)
18 frames per sec.
Minimum player version 6
Big Box 300 x 250
40K
2.2 MB additional (extra bandwidth to be paid by advertiser) Extension panel size = 300x250 15 sec of animation OR 30 sec of video Audio on / off
Video stop / play / pause
IAB Standard close box (32x16 pxl)
18 frames per sec.
Minimum player version 6
Skyscraper 160 x 600
40K
2.2 MB additional (extra bandwidth to be paid by advertiser) Extension panel size = 160x600 15 sec of animation OR 30 sec of video Audio on / off
Video stop / play / pause
IAB Standard close box (32x16 pxl)
18 frames per sec.
Minimum player version 6

Additional Ad Positions

Ad Unit Size File Size
(GIF/JPG)
Flash Size
(Flash)
Animation/
Looping
Border
Homepage Wallpaper 1600 x 1050 200k max.
(JPG only)
n/a n/a None
Calculator Group Sponsor 234 x 60 GIF, JPG or Flash 20k max. 15 sec or Loop 3x None
Email Alerts (big box ad) 300 x 250 Animated or static GIF 20k max. n/a None
Portfolio Action Button 120 x 60 GIF, JPG or Flash 20k max. 15 sec or Loop 3x None

Other ad formats considered on a request basis, including:

  • Advertorials
  • Site and section sponsorships
  • Customized campaigns

Sales Contact

Casale Media

Casale Media
Milyda Scott
Director of Sales
416-785-2621
milyda.scott@casale
media.com

Media Kit - 2012