TMXmoney TMXmoney

Reach Affluent Individuals and Investors with High Disposable Income on TMXmoney

Advertise on TMXmoney

Brought to you by TMX Group (formerly TSX Group), TMXmoney.com is a brand new financial portal featuring a host of high-quality North American financial content, from Canada's source of record for unbiased, timely and accurate financial information.

Viewed as a trusted and unbiased source of information about the Canadian capital markets, our web site attracts over 1.2 million unique visitors per month, rich with high net worth individuals, with disposable income, who are interested in making sound investment decisions. And with between 36 and 40 million page views per month, TMXmoney.com represents a phenomenal opportunity to communicate with your target audience!

New Features and Content

We're serious about listening to our web site visitors, and the new features you'll find on TMXmoney.com are directly related to visitor feedback we've received. TMXmoney.com includes the Canadian financial information formerly found on tsx.com's Market Activity section, plus a host of new North American features and content, including:

  • Detailed quotes and company information for North American stock markets including searchable price history, annual and quarterly financials and news - U.S. quotes also include options chains, consensus research and SEC filings
  • E-mail and wireless price, volume and news alerts
  • Enhanced mutual fund information for both Canadian and U.S. funds
  • A more robust portfolio tracking tool, including fundamentals, interactive charting, technical indicators, allocation analysis and news
  • A comprehensive stock screener, enabling visitors to efficiently evaluate and filter securities based on a variety of criteria
  • A set of financial calculators for lending, saving and retirement planning

Advertising and Sponsorship Opportunities - New Positioning!

  • Calculator Half-Banner (234x60) - a great above-fold position for sponsorship of a single financial calculator or group of calculators
  • Portfolio Action Buttons (120x60) - concise messaging placement in one of the most popular areas of the site, where users can access a snapshot of portfolio holdings and performance
  • Java Ticker Banner (468x60) - capture eyeballs with sponsorship of this persistent pop-up ticker window
  • E-mail Alerts (300x250) - users of the Portfolio tool can set up e-mail price, volume and news alerts delivered instantly to their inbox

Targeting Capabilities

Targeted ads are those that are only served up based on certain criteria. This enables advertisers to specifically target their message to a select group of people. Targeting parameters may include:

  • Geographic - by city, province, ISP
  • Daypart - time range, date range (weekends/weekdays only)
  • Language - English and/or French
  • Section - Target trading/financial professionals by having your advertising appear in specific site sections

Metrics & Demographics

Site Traffic:
  • Over 1.2 million unique visitors month, and 35 million page views
  • 82% male, 18% female
  • 12% of our audience indicate they are professionals in the financial services industry
Affluent Audience with Disposable Income for Spending and Investing:
  • 70% of visitors are age 36-65, with 55% in the peak earning years of 46-65 and 26% nearing retirement at age 56-65
  • 44% of visitors have household incomes in excess of $100,000, with 10% in excess of $250,000
  • 51% have greater than $250,000 in invested assets (excluding principal residence)
Engaged and Involved Decision Making:
  • 11% of users say they have made a purchasing decision directly based on seeing advertising on our site
  • 77% rate their investment knowledge as intermediate to sophisticated. They trade regularly through their self-directed and/or discount brokerage accounts
Age chart
 

Contact us

Please contact Marnie Michener:
Email: Marnie.Michener@tsx.com
Phone: (416) 947-4284

24/7 Real Media Inc. provides online advertising sales and management services for the tsx.com web site. For more information contact please call Robyn Beder at (416) 966-2542 ext. 230.



Sales Contact

Marnie Michener
Marnie.Michener@tsx.com
(416) 947-4284

Ad Specification

Click here for a full list of available ad sizes and specifications.

Click here for expanded instructions for Creative Submission.

Click here for more information and the TMX Group Online Advertising Policy and Guidelines.