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Features, Metrics & Demographics
TMXmoney.com includes Canadian financial information plus a host of new North American features and content
Features and Content
We're serious about listening to our web site visitors, and the tools and information found on TMXmoney.com is a direct result of visitor feedback, including:
- Detailed quotes and company information for North American stock and derivative markets including searchable price history, annual and quarterly financials and news - U.S. quotes also include consensus research and SEC filings
- E-mail and wireless price, volume and news alerts
- Mutual fund information for both Canadian and U.S. funds
- A robust portfolio tracking tool, including fundamentals, interactive charting, technical indicators, allocation analysis and news
- A comprehensive stock screener, enabling visitors to efficiently evaluate and filter securities based on a variety of criteria
- A set of financial calculators for lending, saving and retirement planning
TMXmoney.com web site visitors are surveyed on a semi-annual basis. In addition to the wealth of demographic information we collect, TMX has built a comprehensive profile of TMXmoney.com web site visitors, including lifestyle, travel, career, real estate and entertainment preferences, to name just a few visitor focuses.
Metrics & Demographics
Site Traffic:
- Over 1.2 million unique visitors month, and 35 million page views
- 85% male, 15% female
- 12% of our audience indicate they are professionals in the financial services industry
Affluent Audience with Disposable Income for Spending and Investing:
- 71% of visitors are age 36-65, with 53% in the peak earning years of 46-65 and 24% nearing or in retirement at age 56-65
- 50% of visitors have household incomes in excess of $100,000, with 9% in excess of $250,000
- 52% have greater than $150,000 in invested assets (excluding principal residence)
Engaged and Involved Decision Making:
- 23% of users say they have been interested in and/or clicked on an advertisement on our site
- 75% rate their investment knowledge as intermediate to sophisticated. They trade regularly through their self-directed and/or discount brokerage accounts
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The Audience Select a metric below to see: Age Education Province of Residence Household Income Placing Trades Invested Assets |
