TMXmoneyTMXmoney - invest with insight

Air Canada signs deal for cabin crews to fly with Bentley luggage

The Canadian Press

MONTREAL - Canadian retailer Bentley says it has signed an exclusive five-year agreement to supply luggage for Air Canada's flight attendants and pilots.

No financial terms of the deal were provided but Air Canada has about 10,000 flight attendants and pilots.

The head of in-flight services for the country's largest airline (TSX:AC.B) said Bentley will provide the quality and durable luggage that is required.

Anup Anand said Bentley worked with Air Canada to design the most functional cabin crew luggage to date.

The new luggage began to be distributed Monday to Air Canada cabin crews.

Bentley said it's the first time that the retailer has supplied an airline with luggage.

A spokeswoman for the company also said the Canadian-made pieces won't be available for sale in its stores and the three-piece luggage set will only be used by the mainline carrier, not its new Rouge discount brand.

Montreal-area company Novacap last month announced it was acquiring Bentley Group, which has more than 400 stores under the Bentley, Access and Unic banners.

Winners founder David Margolis became chief executive, replacing Bentley Leather's founder Andy Chelminski, who retired 25 years after founding the company with a single store in St. John's, NL.

Bentley is now one of Canada's leading retailers of handbags, wallets, luggage and bags.