TMXmoneyTMXmoney - invest with insight

Google launches music service in Canada as streaming competition heats up

The Canadian Press

TORONTO - Google is stepping into the streaming music game in Canada with the launch of Google Play Music.

The all-access subscription service, which was released today, is the latest in a growing line of subscription and free services that could be a game changer in how people listen to music.

Google says Play Music will cost $9.99 per month, after an introductory price, and offer on-demand music on mobile phones, tablets and personal computers.

Users will have access to 25 million songs, which the company says is several million more tracks than its U.S users can access.

The presence of legal on-demand streaming music in Canada has been limited until recently.

Last month, Shaw Communications partnered with digital service Rdio to help expand its presence, while free streaming music service Songza opened an office in Toronto last year.